Origiri Musubi
Business Description
Our client operates 100 shops throughout Hong Kong. In 2022, they introduced a new brand that emphasizes their dedication to preserving Japanese heritage and their goal of sharing this culture globally. The client specializes in promoting outstanding brands through their expertise in architectural, interior, and product design, incorporating traditional Japanese elements and minimalism. Their commitment to cultural values and harmony with nature has resulted in numerous internationally recognized design awards for their shops.
Client Requirement Analysis
To uphold the exceptional standards of their award-winning design, the client envisioned advanced LED displays that could showcase every grain of rice, reinforcing their commitment to excellence. These vibrant displays are designed to capture the intricate details of their menu while highlighting innovative offerings that change throughout the day.
Sea Point Solution
Leveraging our expertise, Sea Point designed a custom solution for LED screens and our Digital Signage System.
Sea Point installed ultra-high-definition LED screens, featuring a large-format 4K wall and a vertical display optimized for foot traffic in their locations. The custom digital signage system was developed, incorporating 4K content playback to highlight food textures, automated scheduling for meal menus, and seamless integration of promotional content, all managed through a cloud-based platform. Additionally, complete integration included professional calibration for optimal display quality, staff training on content management, and ongoing technical support.
Sea Point installed ultra-high-definition LED screens, featuring a large-format 4K wall and a vertical display optimized for foot traffic in their locations. The custom digital signage system was developed, incorporating 4K content playback to highlight food textures, automated scheduling for meal menus, and seamless integration of promotional content, all managed through a cloud-based platform. Additionally, complete integration included professional calibration for optimal display quality, staff training on content management, and ongoing technical support.
Business Benefit
The new digital signage system has dramatically transformed the in-store visual presentation, allowing the store to showcase its products with breathtaking clarity. Customers can now fully appreciate the quality and craftsmanship of each rice ball. The automated scheduling system ensures that menu updates occur smoothly throughout the day, enhancing the overall customer experience. Marketing staff can easily update promotional content remotely, quickly adapting to new campaigns or seasonal offerings. Ultimately, the vibrant, high-resolution displays not only attract customers but also reinforce the brand’s premium positioning and reputation for quality.
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